Optimist Works was founded to work with the movements, causes and organisations who aren’t just dreaming of a better world. They’re making it. We partner with you across brand, fundraising, campaigning, and retail to connect your audiences to the issues they care about.
change
is in the
making
Brand • Identity • Advertising • Retail • Campaigning • Film • fundraising • proposition & Narrative • integrated appeals • public engagement
Specialists in cause-led
five ways we’re a bit different…
-
We believe that working for justice today means doing and making communications differently. We definitely don’t have all the answers. But we recognise our own privilege and biases and are committed to portraying people you work with and for with dignity, respect and never as helpless victims.
-
Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
-
Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
#1
we CHOOSe empathy
OVER SYMPATHY
We believe that working for justice today means doing and making communications differently. We definitely don’t have all the answers. But we recognise our own privilege and biases and are committed to portraying people you work with and for with dignity, respect and never as helpless victims.
#2
charity INSIDERs.
AGENCY expertise.
We bring together decades of experience leading creative communications for national and international charities (Oxfam, Amnesty, National Trust) with international branding agency experience (WolffOlins, Fabrica, Greenspace).
#3
WE’RE PIONEERING
PARTICIPATion
We’ve designed typefaces with teenagers, created climate campaigns with young people worldwide, and placed the voices of people with lived-experience at the heart of multiple global causes and campaigns. Ask us about our Participative Creative approach.
#4
WE THINK IN
STORIES NOT SILOS
Public engagement specialists, we’re happiest working collaboratively with you in, across and through disciplines of brand, fundraising, campaigning and retail. And as a networked agency we can flex to meet your specific project needs through a multi-talented community of charity communications experts.
#5
CREATIVE WORK
is ACTIVISM
We only work on projects that bring about positive change in the world. We see our work as a form of activism - our way of playing our part in the work for a fairer world.
