UNICEF
CHRISTMAS RETAIL PROPOSTION & DIRECT MAIL

EVERY
GIFT
MEANS
MORE

Optimist teamed up with UN children’s agency UNICEF, bringing our background in non-profit retail and marketing to their carefully curated range of sustainable, seasonal gifts.

The Every Gift Means More gifting proposition and redesign of their marketing materials for UNICEF UK’s fundraising team. was developed to help express the ‘For Every Child’ core brand idea along side a bolder, more commercial approach to typography.

more work

Practical action

Brand campaign

hold sway

Visual identity