Oxfam
Fundraising proposition
fundraising for aN
EQUAL future.
The charity sector is changing fast. Fundraising models and methods that have been relied on for decades - especially in individual giving - are now rightly in the spotlight. They longer reflecting the strategies of the organisations or the values and beliefs of communities, service users, supporters, staff alike. At their worst they feed a narrative of “the heroes (supporters) and the helpless (communities/service users)” that simply isn’t true and is in fact damaging to the very goals of our causes.
The ends no longer justify the means.
It’s in this context and as part of a competitive global pitching process that Oxfam International appointed Optimist Works as their strategic creative partner to develop a first-of-its kind global fundraising proposition and toolkit. They chose OW because of three characteristics:
an openness to question convention balanced with decades of practical creative fundraising expertise;
a unique creative leadership background inside and agency-side for some of the world’s largest non-profits;
our experience of running and designing Participative Creative processes that bring together stakeholder communities to help solve strategic creative problems.
The OW team designed a collaborative process using a combination of interviews, desk research and, crucially, our carefully designed collaboration platform. This bespoke digital tool was translated into multiple languages and emailed out to 294 contributors in seven countries: the questions, stimulus and opinion polling designed to draw out motivations, beliefs and values shared by audiences, staff and partners alike.
All leading to a new fundraising proposition built on shared aims, beliefs and values.
This is a brave shift: from traditional supporter-centric stories and asks, to a more equal
citizen-centric philosophy of fundraising.
This is a brave shift. From traditional supporter-centric stories and asks, to a more equal citizen-centric philosophy of fundraising.
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