MAKE IT
TOGETHER
Make It Together is a unique approach to co-creation, bringing your stakeholders into the creative process asking questions, generating ideas and bringing everyone along on the journey. We use a blend of techniques depending on the project scope, budget and schedule, working closely with your team to design the right process for you. These include:
Designed by Optimist to plug into any creative process, clients have used this participative approach to:
Co-create brand stories and visual identity
Support global work to decolonise fundraising
Test creative ideas with their communities
Involve and engage stakeholders in developing brand narratives
Uncover supporter motivations, beliefs and values
We use a blend of techniques depending on the project scope, budget and schedule, working closely with your team to design the right process for you. These include:
ONE-To-ONE INTERVIEWS
A series of 45 minute interviews with stakeholders to identify specific audience or business priorities, needs and expectations. Participants will include representatives from:
Senior Leadership Team members
Supporters
Channel Owners - social, web, email, print
Inhouse creative teams
Institutional partners
Individual supporters
Service users
These sessions are conducted online with questions shared in advance, recorded and results played back to core steering group.
DIGITAL CO-CREATION
A period of creative development taking thematic areas into early visual concepts. These usual take the form of print and digital stimulus to show thinking in practice. Typically 3 distinct routes are developed to enable discussion, input and suitability to be explored.
Depending on the project this includes either:
A. Creative workshop (earlier, thematic, direction-setting)
Carefully curated session exploring thematic areas from the discovery stage bringing together service users to participate in the creative process. This takes the form of a XXXXXX
B. Digital co-creation tool (later, feedback gathering and builds)
We develop visuals infront of various stakeholders and gather feedback and preference to discover preferences, gain insight and stress testing thinking.
“the optimist co-creation process help us to make a major shift in our fundraising thinking. it uncovered language, ideas and beliefs that helped us build the new proposition together.”
— Fundraising Director, Oxfam International
CREATIVE WORKSHOPS
A series of 45 minute conversations with stakeholders to identify specific strategic audience or business needs and expectations for the visual identity project. Participants will include representatives from:
Senior Leadership Team members
Volunteers
Channel Owners - social, web, email, print
Makers
Institutional partners
Individual supporters (action takers)
Service users
These sessions are conducted online with questions shared in advance, recorded and results played back to core steering group.