Oxfam
Fundraising appeal
Unsafe
Unseen
Unjust
Oxfam came to us looking for a creative agency who could balance their sector-leading decolonisation story with fundraising expertise. Working closely with country staff and fundraising teams, we framed the daily reality of hunger as a global injustice but with daily human consequences – amplifying the lived-experience of three remarkable women throughout the pack.
Outer
Four page letter
Insert outer
Insert reveal one
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Appeal identity
Appeal emails
Appeal landing page