SAY Women brand & WEBSITE
findING
A way
forward
Working at the intersection of homeless and sexual abuse, SAY offer future-facing, life-affirming support to young women coming out of the toughest circumstances.
Working closely with the team at SAY, we developed a positive, future-facing new brand platform: “find your way forward” introducing a dynamic new arrow device and word mark.
We redefined the meaning of the acronym SAY, which now stands for exactly what they offer: Support and Advice for Young Women. This simple shift has created a clearer brand story and a positive conversation starter for service users and supporters alike.
The arrow device supports the shift far beyond the logo, introducing a new visual language which can be used as a container for images, patterned backgrounds, stickers and speech bubbles.
The final toolkit, launch materials. Colours, typeface and stickering. A bit more on typefaces, colour palette and system, maybe showing email footer.
