Empathy Action BRAND + RETAIL DESIGN
THE
EMPATHY
STORE
A reusable pop-up shop. A community space. A place to connect with life-changing work that’s happening in your local neighbourhood and also far beyond.
The entire store is designed as a modular pop-up kit, built to pack down into a standard van, making it easy to take the concept on the road.
Bold typography, colours and positive, immediate messages were printed direct to media on a standard size sheet of OSB timber board. These over-sized point of sale displays combine to form a flexible backdrop for hand-made gifts, volunteering opportunities and community events.
The neighbours not strangers shop concept supported Empathy Action’s work to deepen understanding between people from different backgrounds while promoting local volunteering opportunities.
