UNICEF CHRISTMAS RETAIL PROPOSITION & DIRECT MAIL
EVERY
GIFT
MEANS
MORE
Optimist teamed up with UNICEF, bringing our background in non-profit retail and direct marketing to their carefully curated range of sustainable, seasonal gifts.
Every Gift Means More was developed to support their core ‘For Every Child’ brand idea and was accompanied by a bolder, more commercial approach to typography and design.
We worked closely with the UNICEF creative and marketing teams to connect real-world stories with the whole gifting range, making sure shoppers could see the impact of every purchase.
