DUKE OF EDINBURGH’S AWARD REBRAND

youth
without
limits

A fresh new brand identity, narrative and positioning to support the Duke of Edinburgh’s Award in their shift to a more dynamic, inclusive organisation.

Photography: Hannah Maule-ffinch

The concept was developed in collaboration with young people from start to finish, steering everything from language to colour-ways.

The headline typeface “Unlimited Headline” was co-created with a 16-year old Art student, carrying the DofE’s youth-led values right the way through the creative.

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